Africa is currently the focus of global businesses, more so, technology companies. African consumers, with growing incomes, have shown a fetish for the latest and most sophisticated tech devices on the global markets. Device makers are warming up to meet this demand. Sony, like its competitors is strategising on how to get a piece of this market. Last week, the company laid out its plan for the market targeting to double its volumes to $1.4 billion by 2015. “Africa is undoubtedly one of the most important markets for Sony,” Hiroyasu Sugiyama, managing director for Sony Middle East and Africa...
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