Social Media Report Outlines Kenya's Growing Digital Landscape

The inaugural Nendo 2014/2015 Social Media Trend Report builds on the lessons from East Africa's most active Twitter city, Nairobi, and the social media landscape in 2013 to present predictions for the next two years. It specifically cites events such as the March 2013 General Elections, The Westgate Mall Attack and Kenya at 50 celebrations as key highlights. “In the 2013 election campaigns, Kenya saw H E Uhuru Kenyatta, one of the frontrunner presidentialcandidates referred to as “Digital”, which has been a defining attribute of the current Jubilee government,” noted Mark Kaigwa, founder of...