Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt In the world of business today, the successful investor is one who excels over and above the bare minimum of supplying quality goods and services. This is largely due to the competitors providing commodities at more or less the same quality, which then means that the businessperson who wins the loyalty of more customers will have identified a niche and exploited it to optimal benefit. Commodities promotion through marketing and advertising is one...
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